Oh, China, how fast you’ve grown. Just think, it was a mere twenty years ago that you were openly and ham-handedly crushing dissent by massacring students in Tianamen Square. Now, look at you. Your most popular car is Buick, your favorite pastime is watching reality TV, and you own most of the American economy. You’re just like us - well, except for that Buick thing. None of us would be caught dead in one.
With well over a billion people just waking up to the joys of consumer culture, it’s no surprise that American companies and sports leagues are angling for a piece of the action. The NBA has been promoting basketball in China for over a decade, and basketball is serious business over there. Brands like Nike and adidas are ubiquitous on billboards and in stores. Now the NFL has done the math and, with
dollar yuan signs in their eyes, have turned their attention to the Chinese markets in true American fashion - with a reality show!