Nike Ad: What Earl Was Actually Talking About

Yesterday a commercial from Nike was released featuring audio from the late father of Tiger Woods, Earl. In the spot, Earl said:

Where Earl Woods Audio Came From For New Nike Tiger Ad

“Tiger, I am more prone to be inquisitive, to promote discussion. I want to find out what your thinking was. I want to find out what your feelings are. Did you learn anything?”

The only visual we get during Earl’s comments is a stoic image of Tiger.

I’ve since found the origin of the audio, and its context. Read more…

Exclusive! Image From Nike’s Second Masters Ad

I recently obtained an exclusive screen shot of Nike’s second ad for The Masters:

Nike Masters Ad For Bobby Jones


Plumbing the depths of creativity in a bid to trim excess inventory - the Nike way.

The Reason Tiger’s Dead Dad Trumped Live Mom

Quote from Kultida Woods reported today by S.L. Price of in a story completely unrelated to Tiger Woods Nike ad featuring his late father Earl Woods:

A decade ago in the Southern California winter Tida Woods sat outside the clubhouse at La Costa, grinning as she gave a tougher, less starry-eyed view of child rearing than Earl’s. “You will never, never ruin my reputation as a parent,” she said she always told young Tiger, “because I will beat you.”

They’d be lined up outside Nevada Bob’s if that’d made the final cut.