Like Snuggies® at small college football games in the fall, UFC has now officially taken over the world. The L.A. sports bar I shoehorned into Saturday was overwhelmed with TapOuted cranks trying to crash UFC 100. The only time I can remember SoCal *sports* fan reax even approaching that was Lakers NBA Finals-time.
(Opposite day! White counsels Lesnar on couth)
UFC’s PPV buys, attendance figures, gate receipts, merch sales and coverage from MSM outlets has passed critical mass. UFC now IS MMA. They might as well rename the sport.
And with that suffocating coverage comes increased scrutiny. Scrutiny that led to the extensive public comment on Brock Lesnar’s regrettable post-fight behavior at UFC 100. And the deliciously ironic response from pro sports’ biggest a-hole, Dana White.
Following Lesnar’s post fight slights of fallen opposite Frank Mir and UFC title sponsor Bud Light, White reportedly lectured the fighter on the fine art of how to act in public.
In other words, it was opposite day! Read more…
Yesterday, thanks to a tip from Steve Cofield at YAHOO SPORTS, I reported that ESPN’s E:60 investigative unit recently confronted Dana White about his online video tirade directed at Sherdog/ESPN reporter Loretta Hunt and the gay community.
(Who would you rather run your legitimate, mainstream sports league?)
The interview will not air until May 12, but ESPN did respond to my inquiry today about the upcoming piece.
If you read SbB, you’re probably sick of me going on and on and on about Dana White’s vicious, hate-speech-laced rant directed at ESPN/Sherdog reporter Loretta Hunt and the gay community three weeks ago.
(ESPN to expose White’s insane, hate-filled rage against reporter, gays)
Since White’s infamous, self-uploaded Vlog, I’ve been as alone in my head-on-a-stick criticism as a Detroit Lions Super Bowl party planner.
But I’m happy to report that ESPN, after initially and inexplicably ignoring White’s ugly diatribe for weeks, recently unleashed its E:60 investigative bloodhounds on the UFC President. Last weekend in Montreal, ESPN reporter Tom Farrey interviewed White about his obscene comments and as Steve Cofield of YAHOO SPORTS reports, things didn’t end well.
Check that, I’m guessing the exchange ended exactly the way the defiant White wanted it to.