Arizona AD’s 140 Keys To School’s Football Future

A major announcement by Arizona Athletic Director Greg Byrne today signaled the future of the school’s football program.

Greg Byrne announced new Arizona football coach Rich Rodriguez by Tweeting a photo of Rodriguez's family

(Arizona AD used clever Twitter post, photo to announce next football coach)

Byrne’s attention-grabbing Twitter and photography skills left the media and college football fans agog as they pondered the possibilities of social media.

He also happened to hire the school’s next football coach in the process. Read more…