Bogus Charity Offer For Free Publicity? Why Not!

In a promotional announcement before the season, Liberty Mutual Insurance announced it would donate a total of $1 million to charity if a college football game this season was completed with no penalties.

So you're saying there's a chance?

(‘So you’re saying there’s a chance?’)

Excerpt from the press release:

Pioneering the pursuit of sportsmanship, integrity, responsibility, and excellence on the field, the quest for the penalty-free game – worth $1 million to charity – is taking place for the first time during the 2010 season.

Liberty Mutual will (up to $500,000 per team) to a charity selected by each school. If more than one game is completed penalty-free, the million-dollar donation will be split among all winning schools’ charities.

Quite a financial gamble Liberty Mutual is taking, considering that the last penalty-free game between two college football teams was 24 years ago. (Army vs. Navy, 1986.)

Now let’s welcome in Greg Gordon, Liberty Mutual senior vice president, to expound on his company’s generous 16,000-to-1 charitable offer: Read more…