Nothing Says Boston Fan Like Scratch-N-Sniff Cap

Red American flag caps on Memorial Day. Camoflauge print. Black logo, black background. And, of course, bright pink. No piece of sportswear has seen more permutations solely for marketing reasons than the simple baseball cap. And no team’s merchandise has come under more fire than the Boston Red Sox, when it comes to fans wearing them for fashion purposes rather than actually knowing anything about the team.

Red Sox Cap

Before today, I would have said that’s not fair; every team has alternate caps for sale, and selling them — or wearing them — doesn’t devalue the brand, or the fan base. That was before today, before I stumbled across the pink, watermelon scratch-and-sniff Red Sox hat.

Under normal circumstances I rarely advocate the brutal beating of women and children. These are not normal circumstances.

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