Hosting Pro Bowl in Florida a Hard Sell for Players

The NFL has delivered its message to Hawaii’s local and state government by taking away the Pro Bowl for one year to show they’re very willing to do so permanently unless the governments put out like a good taxpayer-funded source of income for the NFL. The $185 million in repairs on Aloha Stadium should be considered a down payment, not a solution.

Pro Bowl

(Top that, Miami)

However, now the NFL has to make the Pro Bowl vaguely relevant to fans and somehow attractive to the stars of the league, who consider a weekend near South Beach de rigeur and not a family treat. (For goodness’ sake, there’s always around 170 players from Florida in the league to start with.) So how will the league sell Florida in February to the NFL elite?

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