(’Champ, seen my waffle iron?)
I said Ali was the only enduring, authentic worldwide sports celebrity we’ll ever know1. His phenomena was just recent enough to benefit from technology-wrought global interconnectivity while missing sports as an end-all for hawking washing machines.
Today, the acknowledged reason Nike is in the golf business is its association with Tiger Woods. If Nike was around for Ali’s emergence, it’d be in the boxing biz.