Ohio-based Value City Furniture recently confirmed to Darren Rovell of CNBC that the Columbus company still plans to proceed with a children’s furniture line officially endorsed by LeBron James.
(As they say in turncoat-branded furniture biz: Location! Location! Location!)
Rovell reports that the company, which has 13 standalone stores in and around Cleveland, filed for the trademark, “Home Court by LeBron James“ in October.
Industry publication FURNITURE TODAY reports that input on James’ home furnishing line will come from the NBA player’s girlfriend Savannah Brinson. James, who is not married, has fathered two children with Brinson. Read more…