Would You Spend $100 Million On Ana Ivanovic?
How much is Ana Ivanovic worth? Not from a creepy, Robert Redford from Indecent Proposal sort of way, but from a sports marketing standpoint? That’s the question being asked by Darren Rovell at CNBC, as the stunning Serbian tennis ace is looking for a lifetime shoe and apparel endorsement deal worth up to $100 million - potentially the most lucrative endorsement deal in women’s sports history.
The “lifetime” deal would actually be for the projected length of her career, in the 20-year-old Ivanovic’s case 10 years, making the figure a cool $10 million a year. That would include incentives for winning major tournaments, staying healthy and playing an a high number of tournaments to increase her visibility. The trick for Ivanovic and her management is to get as much of that money guaranteed as possible.
