Finally: An Olympic Coverup Not Involving Chinese

To say the IOC is vigilant about “protecting the brands” of their sponsors is sort of like saying that Corbin Bernsen likes snow globes. If you are Coca-Cola, McDonald’s, or one of the other major sponsors of the Olympic Games, you can rest assured that you won’t have to worry about seeing your competitors names and logos at the Games.

Covered logos at the Beijing Olympics

But THE WALL STREET JOURNAL reports that organizers might be taking things a bit too far by covering every visible logo or name of a product from a non-sponsor with little pieces of tape. This includes audio headsets, elevators & bathroom faucets, and other fixtures. No word on if they’ve hired Christo to cover Beijing Burger Kings with millions of yards of plastic wrap just to be safe.

Even some of the corporate sponsors are starting to find this level of brand protection a bit weird:

“It’s surprising they’d go to that extent,” says Toshihiko Shibuya, a spokesman for Matsushita Electric Industrial, which makes Panasonic products. “We’re happy that they’ve taken the effort to hide the names of products in our category,” he says.

But he finds it “very bizarre” that even toilet fixtures would have brand names covered up.

Some curious reporters have dared to remove the tape to see what’s underneath, only to find the tape almost immediately replaced by roving teams of workers who clearly drew the short straw in assignments. But the good news is that the one thing they don’t have to worry about is covering up logos on the toilets.

Officials decided to leave the logos on the toilets at The Bird’s Nest and other venues because “makes it more convenient for cleaning and makes the stadium look better.” Let’s just say that Stanley Spadowski approves.

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