Couple days back I linked to SI.com’s Jeff Pearlman’s critique on the new SI Swimsuit Issue. He was a little taken aback by the sexualization of SI’s marketing of the annual issue.
Then today I saw this ad pop up on SI.com for Planters’ BIG NUT BAR.
Like I said in my earlier post about those SI marketing geniuses, I’m in awe how they can get huge brand advertisers to not only associate with borderline nude women, but to come up with those kind of sexually-tinged ad campaigns.
What I do find interesting though is there’s no mention of the SI Swimsuit Shoot Sweepstakes on Planters main website. Hmmm, wonder why?
Can a *softcore marketing for dummies* class at Univ of Phoenix be far behind? I’d be the first to register!
2:30 pm on February 19th, 2009
This is too obvious.
2:47 pm on February 19th, 2009
This would go along well with Corn Nuts' "Bust A Nut" campaign.
2:55 pm on February 19th, 2009
Oh I see what they did there.
2:57 pm on February 19th, 2009
Better to feature bikini girls in their "Make It Big" ad campaign than Barry Bonds & his shrunken balls.
3:08 pm on February 19th, 2009
Girls in bikinis…"Make It Big"…Oh, NOW I get it!
3:10 pm on February 19th, 2009
Ironic that "Make It Big" ads would show pictures of girls who are very thin.
3:37 pm on February 19th, 2009
I thought the Nut Bar was a "guys only" tavern.
8:58 pm on February 19th, 2009
These girls give me a big nut bar.
9:02 pm on February 19th, 2009
I prefer Payday bars myself.
10:44 pm on February 19th, 2009
Won't someone think of the M&Ms?
3:27 am on February 20th, 2009
Who would have guessed Planters would be marketing their own Viagra?
11:28 am on February 20th, 2009
I Snicker at this.