SI COLUMNIST WRITES NHL SHOULDN’T SEX IT UP TO SELL TIX - ON SAME DAY THAT SI SWIMSUIT ISSUE RELEASED: The headline for SI.com columnist Steve Hofstetter latest piece is, “Desperate Kings Using Sex To Sell Tickets.”
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Hofstetter writes that the Kings have put up billboards around L.A. “that simply say ‘Kings Hockey’ with a picture of an attractive blonde in a Kings uniform.”
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Hofstetter: “My point is not that hot blondes are bad. They just shouldn’t embody Kings hockey.”
Hofstetter’s commentary comes the same day that SPORTS ILLUSTRATED rolls out its quasi-porn swimsuit issue (and the accompanying tens of thousands of subscription cancellations).
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And one week after internet nudie model Jenn Sterger started her second official SI.com journalistic stint, which features her as a video reporter for Time, Inc., website.
