SI COLUMNIST WRITES NHL SHOULDN’T SEX IT UP TO SELL TIX - ON SAME DAY THAT SI SWIMSUIT ISSUE RELEASED: The headline for SI.com columnist Steve Hofstetter latest piece is, “Desperate Kings Using Sex To Sell Tickets.”
Hofstetter writes that the Kings have put up billboards around L.A. “that simply say ‘Kings Hockey’ with a picture of an attractive blonde in a Kings uniform.”
Hofstetter: “My point is not that hot blondes are bad. They just shouldn’t embody Kings hockey.”
Hofstetter’s commentary comes the same day that SPORTS ILLUSTRATED rolls out its quasi-porn swimsuit issue (and the accompanying tens of thousands of subscription cancellations).
And one week after internet nudie model Jenn Sterger started her second official SI.com journalistic stint, which features her as a video reporter for Time, Inc., website.