Sex Tape Cost NFLer $60,000+ Endorsement Deal

The marketing agent for New England Patriots rookie Brandon Spikes confirmed this week that his client’s appearance in an internet-leaked sex tape has resulted in the loss of a proposed, lucrative endorsement deal with Reebok.

Brandon Spikes loses Reebok Endorsement deal over sex tape

The BOSTON HERALD reports:

Terry Watson, who represents the Pats second round draft pick, confirmed that Reebok, the well-known producer of athletic footwear, apparel and accessories, and a company that also has a longstanding relationship with the National Football League, had turned away from his client.

Watson, who verifed the information through Spikes’ marketing agent, did not know any of the specifics of the proposed deal.

So how much money did Spikes lose because the sex tape surfaced on the web?

According to a Boston Herald-cited blog, $60,000:

According to a source close to Spikes, the rookie was notified by Reebok as of yesterday that his shoe deal was yanked. The source also noted that Spikes’ contract with Reebok was worth $60,000 plus “playing achievement incentives”.

The NFL is also reportedly investigating the circumstances surrounding the video surfacing on the web, though it’s unknown if the probe was predicated on the possibility of disciplinary action against Spikes.

Spikes has yet to comment on the circumstances surrounding the video leak and the subsequent lost endorsement deal.

UPDATE: Reebok has released a statement on the issue of the company’s proposed deal with Spikes. Excerpt:

We had discussions with Brandon earlier this summer, as we do with many NFL players, but no agreement has been reached and he is not currently under contract with Reebok.

Reebok also noted in its statement that an existing deal with Spikes did not previously exist - as the Herald reported and I subsequently noted.

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