You may have recently heard it reported that the late Pat Tillman’s #40 was the seventh most popular uniform among jersey-buying public.
Ace CNBC biz reporter Darren Rovell was happy to hear the news, but also a little skeptical, so he did some digging.
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Rovell reports in his new blog that “the numbers the NFL uses when it gives journalists its most popular jersey list is the numbers from NFLShop.com, a significant number, but not entirely indicative of the whole market. With the Tillman jerseys, it’s even less indicative of the marketplace because online is the only way you can get the Tillman jerseys.
“Today, I spoke with someone who knows the whole market. This person told me that Pat Tillman’s jersey - in terms of total number of jerseys bought online and in stories — is not among the top 25 most popular jerseys.“
