Ronald McDonald Flexes His Sponsorship Muscle

As you know, Chicago is on the short-list of cities vying for the 2016 Olympics, where Usain Bolt will become the first man to break the sound barrier powered on his legs alone. Coincidentally enough, the City of Wind is also the near-home of a certain Golden Arched corporation, who are one of the top sponsors of the Olympics. And while they’re not officially coming out and saying it, apparently McDonald’s is heavily hinting that they’d “prefer” if the International Olympic Committee chose Chi-town for the Olympics. And hey, if they don’t, maybe they’ll just take their business elsewhere.

Ronald McDonald

(Don’t be fooled. Behind his smiling exterior lies a ferocious beast.)

The CHICAGO TRIBUNE is reporting that John Lewicki, the company’s senior director of alliance marketing, is a bit of a bad ass. Specifically for this quote: “The international market is very important to us, but some of the cities they are picking are not. I’m not going to sit here and tell you that if it’s not Chicago, we won’t renew, but if it is Chicago, we probably will.”

That’s stone cold gangsta.

Unfortunately, the IOC doesn’t take kinda to verbal assault like that:

The International Olympic Committee bars top sponsors from supporting a city’s bid to host the Games. Any of the other 2016 candidates—Tokyo, Madrid and Rio de Janeiro—could file a complaint with the IOC Ethics Commission about what Lewicki reportedly said. A person familiar with the Rio bid committee said it is considering such a complaint.

Obviously, McDonald’s is already doing some damage control:

In a statement Thursday, McDonald’s said, “As a sponsor for more than 30 years, we adhere to the policies the IOC has in place around future bid cities, which includes strict neutrality throughout the bid process.”

The statement by Mary Dillon, McDonald’s global chief marketing officer, added: “We highly value all of the potential host cities for the 2016 Games. In fact, in every one of the competing bid cities we have a strong local McDonald’s presence.”

We’ll see if anything comes of this. The thinking here is that this whole thing gets kind of buried under the rug; Chicago or no, the Olympics wouldn’t want to lose McDonald’s massive sponsorship bucks, and Mickey D’s wouldn’t want to lose the millions of eyes watching Michael Phelps’ attempt at 16 gold medals.

That said, it is fun to think about the whole decision about who gets to host the next Olympics turning on some badass-ocity by Ronald & Friends. U!S!A! U!S!A!

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