Reggie Bush: No-Shows Scheduled Sponsor Chat

Reggie Bush failed to show today for a pre-scheduled live, online videochat with fans on behalf of Adidas at 7p ET.

Reggie Bush blows off prescheduled videochat

The chat, scheduled to be held on Eastbay.com, was not canceled in advance and moderators assured chat participants that Bush would show up at any moment.

One hour after the chat was to begin, Adidas released the following statement to the media: “Unfortunately we had to reschedule our online chat with Reggie Bush. We’re working with Reggie and his team to reschedule.

Earlier today USC announced that it was “revoking” Bush’s Heisman Trophy award and returning its copy of the trophy to the Heisman Trust.

USC was not required to do so by the NCAA, but school President-elect Max Nikias made the unprecedented announcement Tuesday while also introducing new school athletic director Pat Haden.

The Heisman Trophy Trust’s governing board meets July 27 and is expected to rule on what to do with Bush’s trophy at that time. 2005 Heisman runner-up Vince Young has reportedly said that he would not take the trophy if offered.

Before Bush blew off the scheduled online chat, USC Rivals Site USCFootball.com reported that Haden had decided to “unretire” Bush’s #5.

The new USC AD also expressed full support of Nikias’ move to strip Bush of college football’s most prestigious award on ESPN-TV before Bush’s prescheduled web video appearance.