I don’t have a Twitter account and don’t really know much about it. But what I do know is precisely why it is so successful - and features so many high profile athletes Tweeting on it.
Twitter’s premise dovetails perfectly with the explosion of reality shows and nonstop TV sports programming the past decade. Since young adults have been trained by reality shows to treat the mundane as entertainment, they think that their own lives are eminently interesting.
You and I know that isn’t true, but that doesn’t stop the typical teen from broadcasting their every move on Twitter. With Myspace, Facebook and Twitter all pandering to that behavior, you realize now that it can’t be stopped. It’s part of the culture, and probably always will be.
The other genius of Twitter is that it plays to the celeb worship that sadly envelopes our culture. I know well enough that most of the athletes Tweeting have nothing interesting to say, but again, my expectation of what is entertaining is infinitely higher than a young adult who watches midweek Memphis Grizzlies games.
There is the potential of athletes using such a venue to break news, but the odds of that are very slim. Most teams would prefer that athletes allow them to release pertinent professional information. And I seriously doubt an athlete would want to publicly broadcast anything of a sensitive, personal nature.
So that leaves finding out the last time Emeka Okafor had a solid bowel movement on the team bus.
Everyone tells me I should create a Twitter account. But why? I ain’t exactly Richard Branson. And even if I was, why would I take the time to tell you about all the fantastic things I was up to?
Look, if you want to use Twitter as a tool to keep up with friends, knock yourself out. Myself, I have a solid bowel movement in my future that I would just assume keep to myself.