Porngrapher, Drug Dealer Now Dodger Spokesman

Last Friday here in Los Angeles, I was talking to a local, longtime baseball fan who has attended dozens of Dodger games over the years. I asked him if he planned to attend the Cubs-Dodgers series this weekend and he replied, “I’m never going to that ballpark again. The fan behavior has gotten out of the control, it’s the worst I’ve ever seen it and the Dodgers apparently aren’t interested in stopping it.

Snoop Dogg Porn Means He's Already Got A Friend In The Film Room

(Dodgers newest advertising spokesman already has a friend in the film room)

The increased violence at Dodger Stadium in the past few years has been well-chronicled, and loss of life has not been uncommon in the parking lots. I myself attended a game in the left-field bleachers recently and while not encountering any undue conflicts that night, you don’t have to be a genius to figure out that there was a potential criminal element in the seating area immediately around us.

Bad Idea Dept.: Snoop Dogg Pimping Dodgers Tickets

(The first 10,000 kids under 12 get an “Opposite Day!” t-shirt)

So how are the Dodgers combating that very real perception of Dodger Stadium amongst those not fortunate enough to be esconed in the press box?

Tom Hoffarth of the L.A. DAILY NEWS reports this week that the Dodgers have hired noted pornographer, drug dealer and gangbanger (he’s a Crip, so Dodger blue is okay!) Calvin Broadus to assist them in selling tickets.

Broadus, better known outside the Long Beach detention center as Snoop Dogg, has been officially tabbed by the Dodgers to star in an advertising campaign promoting the club.

As part of the greater, big picture marketing plan, the Dodgers have now used Mr. Dogg in the “This is My Town” billboard campaign. His billboard is on Sunset Blvd., near Olive, next to the House of Blues.

“I think it’s a great billboard,” said Mr. Dogg in the MLB.com story. “I thought that was a great look and a great partnership. Dodgers winning, Snoop Dogg winning, so it’s a good thing right now.”

Broadus is also making personal appearances on behalf of the team designed to drum up interest in buying tickets.

Last week, the Dodgers decided the launch a moble ticket unit, driving around town to stir up business. David Ely, who wrote the story for MLB.com and had it posted on the Dodgers’ website, had this lead:

‘A few lucky Dodgers fans around Los Angeles on Tuesday got to buy Dodgers tickets from an unconventional vendor at an unusual venue.’

The “unconventional vendor” was Broadus. As noted by Hoffarth, a comment on the Dodgers website from a reader on the marketing campaign:

Under the comments posted on this story, one from “BornaDodger: asked: “Which marketing genius thought of this one? What’s next…Charles Manson in the weiner mobile selling Dodger Dogs?”

Hiring Broadus comes on the heels of the worst five-year wave of violent crime at Dodger Stadium in club history. (Two murders and a raft of stab wounds after a riot will do that.)

If you know anything about the owners of the Dodgers, Frank and Jamie McCourt, you’re well aware that they’re completely and utterly tone deaf when it comes to public relations. These are the people that brought in Al Gore’s publicist to run the club’s entire P.R. operation.

I wonder, if Broadus’ fake rap alias was “Nosy Pitbull” instead of “Snoop Dogg”, would he have gotten the job?