JACKSON’S “HEART & SOUL” JAB JUST LATEST KOBE BEEF: Phil Jackson let it be known that he has a beef with the way Kobe’s been playing:

In the newest episode of “As The B-Ball Turns,” ESPN offers up the latest spin by the Lakers coach on his sullen star.

After Saturday’s practice, Jackson jawed to reporters about Bryant’s work ethic: “Obviously he hasn’t thrown his heart and soul into performing on the floor.”

But Kobe fights back at Phil’s flip remark: “That (should be) the least of his concerns or anybody’s concerns.”

Jackson’s recent jab at Kobe is nothing new between the two. Back in 2004, Phil was off the Lakers’ bench and on the streets, peddling his new book, “The Last Season”.

Within the pages, Jackson expressed his frustrations with Bryant, calling their relationship a “psychological war”. At one point, Phil pleaded with management to trade Kobe, telling them, “I won’t coach this team next year if he is still here. He won’t listen to anyone. I’ve had it with this kid.”

Even back then, Bryant wasn’t too concerned with the book’s comments - or even picking up a copy, responding, “I’d rather read ‘Lord of the Rings’ in one day.”

And so the circus under the Staples Center tent goes on. Preseason rehearsals are over, and the real Lake Show starts Tuesday night against Houston. Better grab some more popcorn, this could get good.