Pats-Giants TV Ad Spots Going For 200,000 Dollars

PATS-GIANTS TV COMMERCIAL SPOTS GOING FOR $200,000: As the 2007 Patriots pursue perfection, ad sellers for New England broadcasts are pursuing higher profits:

Patriots Asante Samuel

MEDIAWEEK reports that TV commercial spots for the Dec. 29 Pats-Giants game are going for $200,000 per 30-second space - more than double the normal asking price.However, the Pats’ possible clinching of a 16-0 season will be airing on the NFL Network - a channel many households don’t receive.

So, is it really such a shrewd investment by companies like IBM, Miller, Universal, and others to shell out such dough for ads no one will see?