NASCAR never lets us down. The non-stop, nonsensical sponsorships are alive and well, thanks to the circuit announcing this week a licensing agreement with Harlequin Enterprises (romance books).
As part of the agreement , Harlequin will publish women’s fiction books with stories revolving around NASCAR - and featuring NASCAR’s brand on the covers.
The first NASCAR-themed tome is "In the Groove," by Pamela Britton. It’ll hit bookstores in late January to coincide with the Daytona 500.
With the deal, I expect driver Dick Trickle to reap a royalty bonanza - as a recurring leading man.
And the deal does certainly make perfect sense for NASCAR. Who hasn’t thought of driver Jimmy Spencer (pictured above) as a Knight in Shining Armor (All)? A HREF=”http://sportsbybrooks.com/harlequin.html” TARGET=”_blank”>direct story link)