Olympics Wheaties Boxes Missing Michael Phelps

We’ve know this was coming for a while, but it’s still pretty disorienting: Wheaties has released their commemorative 2008 Olympics box covers, adorned by gymnastics gold medalist Nastia Liukin and decathlete Bryan Clay. But where’s Michael Phelps?

Thanks to a marketing coup, Kellogg landed Phelps instead, preventing General Mills from releasing an iconic orange box with the swimmer. Fortunately, the quotes from the athletes that were honored are every bit as boring and rote as a quote from Phelps would have been.


“Having your picture on the Wheaties box is … is a mark of distinction that says you’ve reached the pinnacle of your career,” Clay said. “This is a very special honor for me.”

“Every young athlete aspires to one day see their face on the cover of the Wheaties box,” Liukin said in General Mills’ announcement Thursday. “It’s been a huge inspiration to see great gymnastics champions on the box, like Mary Lou and Carly, plus the ‘Magnificent Seven’ from 1996. It’s a privilege and an honor for me to be on the box, and I’m very excited to be part of the Wheaties tradition.”

How very exciting.

Still, I will admit a small amount of disappointment that Phelps chose to go the Kellogg route. Few things are as iconic or remembered as well as a Wheaties box with Olympians. The true story of these past Olympics was Phelps, Kellogg — despite how delicious Cocoa Krispies are — doesn’t have the same cachet.

Then again, it’s just a cereal box. We’ll survive.