NY Times: Sports Blog Sold For ‘low seven figures’

Richard Sandomir of the NEW YORK TIMES reports today on the sale of TheBigLead.com.


The Big Lead, an independent blog that Jason McIntyre began as a hobby, is fixated on sports media, news and gossip. Along the way, it has built a devoted, if not huge, social media following.

Now, a buyer has established a value for the blog by acquiring it for a figure in the low seven figures.

When McIntyre began his site in 2006, he was still an editor at US Weekly. “I really didn’t know what I was doing.”

The Big Lead has risen to prominence as newspaper circulation and ad revenue have shrunk; many papers have cut back sports coverage, creating an opening for bloggers.

So how does a guy turn his sports blog into a low seven-figure payday with accompanying NY Times writeup?

Three easy steps:  Work your ass off. Rinse. Repeat.

It isn’t a coincidence that the two bloggers who most recently received hefty paydays, McIntyre and Mike Florio at ProFootballTalk.com, also put in more time than any other sports blogger I know.

Somehow more impressive is that McIntyre and Florio completely committed their lives to blogging with zero guarantee of future financial security. Without that kind of risk, it’s almost impossible to achieve their results.

They embraced the abyss.

That isn’t to say that McIntyre and Florio aren’t also skilled at what they do. Both obviously possess the instinct and execution needed to draw readers. But those abilities only achieve financial fortune with unrelenting effort. Effort that 99% of the population isn’t willing to commit.

I loved this quote from McIntyre in the Times piece: “I really didn’t know what I was doing.

That was probably his biggest advantage at the time he started the site. He just made it up and did it, saving himself from being bogged down by traditional business and editorial models.

I’m doing the same here. I was asked this morning on a radio show what SbB was about. I’ve gotten that probably a million times now, and still don’t have an answer.

So long as I don’t, SbB will continue to happily occupy the abyss.