One of the hardest parts of my job is trying to figure out the difference between sports marketing ploys and genuine sports news as it pertains to LeBron James. LeBron changing his number? Sports marketing. LeBron playing football? Sports marketing.
(Mussa “Pants On the Ground” fan)
LeBron being an a-hole to a ballboy during a Bulls-Cavs playoff game? Not sports marketing.
Yes, James acted whack in the video, but that still didn’t prevent a chuckle or three.