It’s official, the economy has now recovered. How do I know? The Bad Idea Dept. is fully restocked. Introducing the NBA’s officially-licensed(?) champagne:
Something called “Les Jeux Ltd.” is supposedly rolling out the release of the bottles with this post on the company’s Myspace page: “Get your bottle(s) now before the premier. The first shipment just arrived and with each bottle marked with official hologram NBA serial#.”
Tempting, I know.
The company only exists it appears to market the booze, and is doing so with a couple of empty website pages, and a Myspace page. There’s also no official word yet from the NBA on the product, leading one to believe that the bubbly may not be officially licensed after all. (As if that matters.)
Though you must admit, NBA Champagne is a brilliant idea, considering the huge market for it in cities like Sacramento, East Rutherford/Brooklyn and Charlotte.
12:39 am on November 18th, 2009
As a brand representative of Les Jeux (meaning “the games”)….which is the licensed product of the NBA, I would like to comment to the remarks in your blog.
Each bottle is marked with an official tamper-proof hologram serial # sticker, which I can send an image of if you would like (although holograms tend to not be photo-friendly). There has never been a private-label champagne, so being the “world’s first”, the brand development and marketing process is not an overnight task. This exclusive brand of champagne is a entirely different product than the usual retail items sold by the NBA. For legal reasons, it will not be retailed in NBA retail/online stores.
The webpages are being designed as we speak, after content including dealer locator and online order form is complete…..press releases will be puclished. Almost every company has a myspace page (or other similar sites), including the NBA’s Official Page. If you “view details” on the Les Jeux myspace profile, you will see that it is a marketing tool for one of our brand representatives.
Hopefully I’ve given you enough info to reverse your skeptical views of the NBA’s Signature Champagne!! Feel free to contact me for more info or to find out where you can get your own bottle of Les Jeux. Our toll free phone number is (877)792-6935