How desperate is Nike and Tiger get back into your pocket? They’ll exhume Tiger’s dead dad Earl Woods to help restore six-iron sales.
(Gee, I’d forgotten Earl said that. Thanks Nike!)
Thank goodness 99.9% of the people who will watch the :30 spot have no idea that in 1997 Tiger effectively traded in his relationship with his father for the honorable pursuit of selling golf bags.
(Tiger putter apparently getting a lot more use)
Before Tiger signed with Nike, he was just like his dad in public. Fun-loving and prone to foul-mouthed misjudgement. (See GQ interview.)
Then the golfer signed over his soul to Nike, and that naturally likable personality was lost. Replaced by something out of the late ’70s Soviet Politburo. As was Earl’s influence, despite what golf media drones were writing at the time. (And some to this day!)
So now that Nike’s image of Tiger has burned down, what do they do? Dig up the old man the company previously pushed out of the picture as quickly and forcefully as possible.
What does the late Mr. Woods get out of that? Folks like me reminding readers that Earl was a serial philanderer who abandoned his first wife and three children after meeting Tiger’s mom Kultida in Bangkok. Then cheating on Kultida to the point where she moved out and the couple only pretended to be married.
And that Earl once said to Tiger, “marriage is unnecessary in a mobile society.”
Think I’ll pass on the loft wedge this time.
6:34 pm on April 7th, 2010
I just noticed that this picture of Tiger looks like Homer Simpson
6:56 pm on April 7th, 2010
Gotta admit it’s damn effective. That look on TWs face is unlike any he’s shown before.
7:36 pm on April 7th, 2010
You can’t be serious. Are they really going to run that commercial this weekend?
8:49 pm on April 7th, 2010
Never have I seen a Dad whose ACTUAL past was so hidden
Tiger Woods father was a terrible husband all around and it never actually gets talked about
9:09 pm on April 7th, 2010
Good God, if we are going to piss and moan about a shoe/equipment ad what are some of you going to do when the man gets ovations coming down every fairway like he has been so far this week?
The ad is good and effective regardless of taste. And since when have you become the moral compass Brooks? You run a damn rumor/gossip blog. Some opinion is ok but let me read and make my own judgment.
10:45 pm on April 7th, 2010
shoot before you swing haha. i saw this commercial last night at ESPN. at first, i dunno what was he doing not until i saw the camera flash.
4:30 am on April 8th, 2010
“if we are going to piss and moan about a shoe/equipment ad ” where in that ad are shoes or equipment being sold?
9:37 am on April 8th, 2010
I was under the impression that corporate whores were a wee bit happier
10:21 am on April 8th, 2010
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2:06 pm on April 8th, 2010
Brooks — It’s obvious you’re not a golfer.
It’s Lob Wedge! No golfer ever says “Loft Wedge.” Mastercard made the same mistake in one of there stupid “priceless” commercials, and yes The Green Blazer sent them an email about it and zinged them in a blog post.
3:25 pm on April 8th, 2010
Nike is a money whore? This is a shock to people?
Nike would show a commercial clubbing a puppy to death with a nine iron if they thought it would make people buy Nike clubs . .
6:11 pm on April 8th, 2010
Has to be the first Nike ad in eons without the tag line ‘Just Do It’ at the end.
6:14 pm on April 8th, 2010
I think his mouth still looks swollen from Elin’s clubbing and the stitches.
7:28 pm on April 8th, 2010
This is in poor taste, and if it is true that Earl was an adulter, then this is insane.
You have made a mockery and have brought shame to a deceased man. If Earl was a cheater then Tiger this is more shameful than the other things you did.
Nike, you like the porn stars are just prostituting.
Indeed Tiger and Nike what were you thinking to do this to the memory of Earl, leave him to rest in peace, we did not need to know that he was a philanderer.
10:00 am on April 10th, 2010
Tiger looks like he is on ambien in this commercial
6:07 pm on May 2nd, 2011
Tiger puts on a good show, but I think he’s all about the money and fame.
Where are the true golf greats - the Arnold Palmers and Jack Niklauses when you need them?