The CINCINNATI ENQUIRER reports the NFL recently ordered Elk Creek Vineyards Owner Curtis Sigretto to stop marketing “Jungle Juice” wine, which has a label design that looks like the stripes on the Cincinnati Bengals helmets.

Sigretto had “shown the concept to team officials” in September, but the NFL “doesn’t want to have anything to do with the marketing of wines and didn’t like the labels.”

Translation: There isn’t enough money in the venture to satisfy the league.