NFL Fans Get Less Beer, College Fans Get More

Alcohol and sports - few things in life go so damn well together as these two glorious, delicious, life-sustaining substances. During the fall and winter months, entire weekends are devoted to the consumption of mass quantities of beer and football, and that’s the way it’s supposed to be, dammit - this is America!

NFL Beer Helmet

But unfortunately, not everyone sees it that way. The NFL (NO FUN LEAGUE HARF HARF) is threatening our precious freedoms by restricting the size and number of beers fans can purchase at its stadiums this year, according to USA TODAY. What is this, Soviet Russia (where beer drinks YOU)? This aggression will not stand, man. Luckily for football fans wanting increased access to their sweet, sweet beer, Anheuser-Busch has a plan to increase sales in another football milieu.

Anyone that’s been to a football game at a major university knows that gamedays are spectacular beer-fueled events centered around wearing and displaying as much school paraphernalia as humanly possible. Flags fly, banners wave, people will even plunk down good money for college-themed Crocs flip-flops if the color scheme is right. You know it, I know it, and now, Anheuser-Busch knows it. Say hello to gameday-colored Bud Light!


The Bud Light promotion, which involves 27 different color combinations, started rolling out this month. Purple-and-gold cans are being sold near the campus of Louisiana State University, and red-and-gold containers near Iowa State University.

“Show your true colors with Bud Light,” the company says, according to copies of internal marketing materials obtained by colleges. “This year, only Bud Light is delivering superior drinkability in 12-ounce cans that were made for gameday.”

Predictably, college administrators are up in arms over this. The way I see it, if anyone is dumb enough to buy a beer based on the color of the can, they deserve a fate much worse than liver failure. The interesting battle will come not because of overprotective college anti-drinking efforts, but because of intellectual property rights. Colleges are fiercely protective of their branding, and a purple-and-gold “gameday” beer can in Baton Rouge seems slightly more than coincidental. Besides, Bud Light sucks.