NFL and NBC Team Up to Join the 21st Century

The beauty of the internet is that you can watch, in some form, almost anything online. March Madness, Pr0n, Major League Baseball, streaming video of weddings at Waffle House, you name it. Except of course, the NFL. You can’t watch it online because the league wants a monopoly just hasn’t found a suitable method for broadcasting the games.


Mercifully though, NBC will, according to the WALL STREET JOURNAL, help usher the NFL into the modern world of the interwebs, finally allowing us to watch games on the small Google screen. But since they’re only using NBC (and ergo a nationally televised game), the only people who win in this agreement are those with internet but no basic cable. Unless you count watching twice as much Dan Patrick and Keith Olbermann a “win”.

The deal, which kicks off with the season opener on Thursday, Sept. 4, is the biggest step so far by the NFL to wring some value out of the Web. But it is a tentative step, covering only games that air on NBC, excluding the NFL’s 239 other games that air on other networks, including CBS, Fox and ESPN, during the regular season. Nor does it include the league’s playoffs or the Super Bowl, which will air on NBC next year.

The league and NBC say it is an experiment. They hope to prove they can lure new viewers and people who are already watching at home by adding interactive elements. Viewers will be able to choose from among at least four live camera angles and review statistics that update during the game, according to the league. The league and the network will share in ad sales.

Yay for everyone! Except not really. Here’s the thing — I would personally shell out upwards of $25 per week to watch any game I wanted on this here laptop. Is it better quality? Of course not. Is it practical? Hell no.

But that means I can pile face in front of the bigscreen while watching a second game (and ALT-Tabbing between that and Fleaflicker for fantasy scores) on the laptop.

So, if Biscuitville would start delivering, Sundays would be perfect.

Brah on Couch

Don’t get me wrong, this would be insanely handy if I wasn’t going to be around my television during my last few precious hours of weekend, but how often does that happen? A: Not much. Also, the NFL is using this as a test to see if they want to continue to broadcast games via the webbage, which means that the number of people utilizing the online edition of SNF will determine whether or not we actually get future games online, and frankly, that scares me.

But maybe, on the bright side, there will be millions of married dudes headphoned up to the computer while the wife watches Anatomy of a Housewife instead. In other words, it’s got tons of upside, but for the moment, seems a touch redundant for those of that will be watching anyway.