When Tiger Woods teed off for the first round of The Masters today, there was a plane overhead towing a banner that read, “Tiger: Did you mean bootyism?”
When Woods made the turn at the 10th hole, the same plane had returned, pulling a sign that said, “Sex Addict? Yeah. Right. Sure. Me Too!” The same plane has also been seen today towing a banner over Augusta National that read, “We miss you Tiger! Deja Vu Showgirls.”
So who is behind the ads? And is there anything Woods or Augusta National can do about it?
Rhonda Cook of the ATLANTA JOURNAL-CONSTITUTION reports that a Toledo-based aerial ad company is responsible for the displays:
A Toledo, Ohio, ad agency that handled the arrangements of the flyover but would not disclose who commissioned the air ad. But there will apparently be more – at least a second one Thursday and more on Friday. A total of six messages, according to Jim Miller of Air America Ariel Ads.
“Keep your eyes open,” Miller told the AJC. “They get better and better.”
Miller also would not identify the air strip they planned to use nor would he discuss the cost.
But generally, “the cost is $1,200 an hour plus expenses,” said Miller.
The plane circled over the golf club even though the Federal Aviation Administration has issued an “advisory,” asking aircraft to stay at least two miles away from the golf club during play.
The FAA statement was an advisory only, which means the pilot did not violate any rules that would bring punishment.
“Pilots are recommended to avoid said area and are strongly encouraged to maintain increased vigilance when operating within the general vicinity of the … described area,” the advisory said.
Richmond County Sheriff’s Office Capt. Jim Griffin said the law enforcement agency had no authority over the plane and he didn’t know if any laws were violated. Because “it’s up in the air and we don’t deal with federal law.”
At least two local airports declined to let the plane leave and land from its taxis, citing the FAA advisory – Daniel Field in Augusta and the air field in nearby Aiken, S.C.
Cook also notes in a separate piece for the AJC:
The banners were commissioned by an unknown individual or individuals through an advertising agency in Toledo, Ohio. Just who is paying for them and why remains a closely-guarded secret.
It will be very, very interesting to see what happens with this tomorrow. My prediction is that Augusta National may claim that because the plane is relatively close to the golf course, it represents a safety threat and should not be allowed flyovers.
Also, there’s the matter of the airport that is responsible for takeoffs and landings. Eventually that will come out and I’m assuming locals will attempt to bully the airport operator into discontinuing the flights.
If the flights continue, I can’t imagine Augusta National won’t do everything in its power to stop them.