Starting this season, media websites cannot have more than two minutes of audio or video made from “league facilities”, and game highlights are “restricted only to rights holders that have a separate rights deal with MLB Advanced Media.”
Also, the news sites can’t post more than 7 photos from a game and can’t create their own photo galleries. In addition, “non-text content created at MLB ballparks cannot stay up on a news outlet Web site for more than 72 hours.”
The new policy is similar to the NFL’s 45-second rule that allows even less footage for online news organizations.
But leave it to D-Spin’s Will Leitch to put MLB’s new rule into perspective: “Just 120 seconds! Sheesh, that’s not even one Steve Trachsel pitch.”