Mike Veeck wants to show you how to have fun - for college credit.
The ASSOCIATED PRESS reports that the minor league owner known for bizarre promotions will be teaching a graduate marketing course at The Citadel.
Veeck, whose business motto is “Fun is Good”, is part of a group that runs the nearby Charleston Riverdogs. During his tenure, he’s come up with such promotions as Nobody Night. On that evening, fans were locked out of the ballpark in order to set a new record for lowest-ever attendance.
Veeck also has a hand in running a couple of other clever minor league franchises: The St. Paul Saints, creators of the Michael Vick Dog Chew Toy giveaway; and the Ft. Myers Miracle, host of Billy Donovan Night, where fans were able to negotiate to get their ticket money back. The event was held in honor of Donovan’s brief flirtation with the Orlando Magic.
But Veeck is probably best known for organizing Disco Demolition Night - the 1979 White Sox promotion that resulted in on-field riots and a game forfeit.
Hope the Citadel’s classrooms have their albums locked up tight.