Man Quits Job To Start Ariz. Cardinals Fan Club

Dave Gilmore was a pretty successful salesman. The Arizona native had risen through the ranks to become a regional director of sales for a national hotel chain, a position high enough in the chain of command that he could safely feed his wife and three daughters, and still afford a relatively comfortable life in the desert. Then, en route to the Super Bowl, he decided that he needed to follow his passion. As chronicled in THE ARIZONA REPUBLIC, he quit his day job to pursue his dream of creating a Cardinals fan club, and now The Big Red Army, complete with its new site, is now up and running.

big red army screenshot

(The newest entrant — well, almost only entrant — in the Cards blogosphere.)

It’s actually a sweet story, if it wasn’t for the fact that Gilmore’s timing makes the move borderline insane. Just think about the logistics here:

  • He’s trying to start a fan club that will support him solely via corporate sponsorship in the middle of an economic recession.
  • He has to provide for a family of five, with three young daughters (all of whom, incidentally, were born in the offseason to avoid conflicting with Cardinals games).
  • He has absolutely no fall-back income to support himself with if this fan club doesn’t work out.

Isn’t there some kind of a “three strikes and you’re out” policy with entrepreneurship or something?

Granted, Gilmore is parachuting in to start a fan club for the only team that doesn’t have one, and he’s doing so at the height of the franchise’s potential popularity, right after it reached the Super Bowl (and right after fans got to watch porn for a couple of minutes during said Super Bowl).

dave gilmore cardinals fans

(The Gilmores, with their three offseason-born daughters.)

Still, we can think of a lot better ideas to start a business in the desert. To wit:

  • Develop system to improve water irrigation. Can’t get enough of smart conservation.
  • Serving as a custom chauffeur to Shaq. Clearly, he has a need.
  • Becoming a wardrobe consultant for Steve Nash. He needs this even more than Shaq needs a driver.

You get the idea. Of course, just because Gilmore’s idea is a bit of a reach doesn’t mean it won’t be successful. In fact, knowing the way things have been working out for the Cardinals lately (quick check: Is Anquan Boldin still a Cardinal?), it probably will. It’s just that quitting a job as the regional director of sales for a national hotel chain with the express purpose of starting a team-specific fan club isn’t usually in the running for smartest career moves.

Oh, and in case you were wondering: Dave is also on Twitter. Phew. That was a close one. How else would we get our Big Red Army updates 140 characters at a time?