CNBC REPORTER ROVELL: LPGA BUTCHERS UP NEW LOOK: CNBC Sports Business Reporter Darren Rovell mulls over the new LPGA logo, and the results aren’t pretty: “I’m laying down the smack on whoever came up with the new LPGA logo. Have you seen this thing? It’s the silhouette of woman in a visor with some big curly 1980s hair.”
“In an era where the LPGA has as great of a chance to break out as it ever has with the likes of Paula Creamer, Michelle Wie and Natalie Gulbis – and I’m trying to say this in the most politically correct way — paying tribute to butch LPGA stars of old doesn’t cut it. I’m not sure what the right logo is – I’m not a designer – but it isn’t a woman with a mullet, that’s for sure.”
From my perspective, with the new logo, it appears that tour officials merely wanted to showcase their best player,
the bearded lady Annika Sorenstam:
This would’ve been my preference, the incomparable Gublis:
But who am I to judge? When you consider the precipiced popularity growth of the ladies tour in recent years, they obviously know what they’re doing. Yeah. Uh-huh.