The LeBron James self-immolation parade continues this week as he’s back with more third person, revisionist wisdom in an interview with GQ magazine.
(Pinata endorsement part of the plan?)
Here’s some samples of the remarks James recently made to GQ writer J.R. Moehringer:
“It’s not far, but it is far. And Clevelanders, because they were the bigger-city kids when we were growing up, looked down on us.… So we didn’t actually like Cleveland. We hated Cleveland growing up. There’s a lot of people in Cleveland we still hate to this day.”
Despite those comments, James also curiously claimed to Moehringer that he’d consider one day returning to the Cavs:
“If there was an opportunity for me to return and those fans welcome me back, that’d be a great story.”
Somehow I think that story though won’t be authored by current Cavs owner Dan Gilbert. James, once again speaking in third person:
“I don’t think he ever cared about LeBron. My mother always told me: ‘You will see the light of people when they hit adversity. You’ll get a good sense of their character.’ Me and my family have seen the character of that man.”
James on Charles Barkley criticizing him in recent weeks:
“Charles was probably trying to be funny. It wasn’t funny to me.”
I’m sure the citizens of Akron will also be happy to know that James plans to keep a home there. (Except for the ones who ripped down the “Home of LeBron James” city limits sign):
“This is my home. Akron, Ohio, is my home. I will always be here. I’m still working out at my old high school.”
Best part of the interview though has to be James reiterating that he spoiled Cleveland fans - while lumping his family in there with them:
“I love our fans. Cleveland fans are awesome. But I mean, even my family gets spoiled at times watching me doing things that I do, on and off the court.”
So what’s the end-game for James in all of this?
There isn’t one.
If he wins the NBA title with the Heat, it’s expected and will do little to elevate his celebrity. Especially considering he’s now only a cog in the team’s machine.
James has unwittingly made himself so unlikeable to the public that anything less than absolute on-court success will likely be an abject disaster for his off-court business career.
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