KOBE STAKES CLAIM TO FAR EAST; EASILY BEATS OUT YAO: Darren Rovell of CNBC reports that Kobe merch owns in Asia as his million-dollar marketing mojo has returned - at least in the Far East.
Rovell: “When the NBA announces its best selling jerseys in China on Tuesday, No. 24 will be No. 1. Bryant will be followed by Allen Iverson, Tracy McGrady, Dwyane Wade and LeBron James.”
“An interesting note, which is worth a chuckle, is that Yao Ming’s Houston Rockets jersey is only the sixth most popular — down from his third place position last year.”
“More than 400 million NBA products were sold in over 20,000 retail locations throughout in the past year.”
More astonishing is that Bryant is nearing the same number of shot attempts - from a significantly smaller number of locations.