Mark Cuban: ‘Excited to work with Girls Gone Wild’
Yesterday NBA Dallas Mavericks Owner Mark Cuban announced a partnership with porn empire Girls Gone Wild to produce a television show for Cuban’s HDNet cable television venture.
Part of a press release sent out by Cuban’s HDNet:
We’re very excited to work with the Girls Gone Wild® team to launch this show,” said Mark Cuban, President and Co-Founder of HDNet. “The program is a cool, behind-the-scenes look at the GGW enterprise and a wild ride for our viewers. It’s a perfect fit for the new, unrated, late-night programming block that we air as part of our ‘Guys Night In’ line-up every Thursday.”
Yes, it’s late-night cable television programming and there’s nothing wrong with looking for hot girls. Got no problem with the concept of the show.
But if you’re David Stern and mainstream NBA sponsors and you see Cuban expressing such public enthusiasm for a partnership with a company that produces hardcore pornography and has an owner who has “pleaded guilty to violating federal laws designed to prevent the sexual exploitation of children and agreed to pay fines totaling $2.1 million,” might you find that a little unseemly?
This isn’t about the concept of the show, or even perhaps the partnership with a company that produces hardcore porn. It’s about the high profile association of Cuban, who is best known for his exploits representing the NBA, and Joe Francis, the same guy who has “pleaded guilty Tuesday to violating federal laws designed to prevent the sexual exploitation of children.”
Cuban’s deal with Francis has nothing to do with the NBA, but that doesn’t matter. When you represent an organization and league that caters to children and women, you can’t associate with people like Francis.
So it’s bad enough that Cuban is going in on the production of a show with a brand forever associated with the sexual exploitation of children (and tax evasion), but he’s also trumpeting the fact via a press release and in front of hundreds of thousands of followers on Twitter.
Nothing will come of any of this, as Cuban’s brand is now established enough that the can ignore societal concerns and do whatever he wants. Much like SPORTS ILLUSTRATED flaunting sexually suggestive content to its mainstream audience with its swimsuit vehicle.
But that doesn’t make it right.