The WALL STREET JOURNAL reports that Hyundai is thinking about pulling it’s ads from the Super Bowl.
The South Korean auto maker is fearful their spots might rub some prospective buyers the wrong way. Not because of any racy content or wardrobe malfunctions, but because of concerns about a stagnating economy.
Hyundai believes that “taking out high-priced ads in this environment might rub some consumers the wrong way.”
Well, it didn’t bother Allstate when they sponsored the BCS Championship game in Louisiana - where many hurricane insurance claims are still unpaid.
If Hyundai decides to pull out but Fox can’t find any new ad buyers, the spots will have to air. However, as the WSJ points out, “Given the high demand for ad time, Fox would likely be able to sell the slots at an even higher price.”
And we have a good idea what viewers are hoping to see instead.
More Victoria’s Secret, anyone?
Or maybe go with more GoDaddy Girls? (But sadly, no beavers allowed.)