So far during his young tenure, new Michigan coach Brady Hoke has repeatedly taken to calling UM’s Columbus-based arch rival “Ohio” instead of the more customary “Ohio State.”
Having covered Ohio State football as a local, credentialed media member myself for several years, I can assure you that Hoke’s insistence on abbreviating The Ohio State University during press conferences and interviews, whether deliberate or not, is not going over well in Columbus.
And though his “State” embargo doesn’t extend to East Lansing, what else is Hoke supposed to call the Spartans?
UPDATE: It’s official. I talked to a UM athletic department staff member Thursday morning and was told that Hoke is indeed engaging in some gamesmanship with the Ohio “State” embargo.