Guy Blows Out 8 Staples Suites For $1M Nightclub

J.A. Adande has a piece today at ESPN.com on one of L.A.’s newest must-see nightspots. (At least for 48 minutes, three times per week.)

Hyde Lounge At Staples Center Sam Nazarian

You won’t find this club in a reconditioned room hidden in some grimy Hollywood back alley. The space resides in Staples Center, where nightclub mogul Sam Nazarian bought out eight upper level suites for $1M to create the venue. A little background from SPORTSBUSINESS JOURNAL:

In its first year the lounge will be open to courtside seat holders and suite owners. As part of the deal, AEG sold a block of tickets for Lakers, Clippers and Kings games and other events to SBE to distribute to its best customers to hang out at the new club, said Lee Zeidman, the arena’s executive vice president and general manager.

So did Adande give the club the usual ‘this is cool!‘ review? To his credit, no. Some of that probably had to do with club management not giving him an automatic pass. But I’m guessing that’s just the kind of exclusivity mystique Nazarian wants fostered to lure more a-listed high rollers.

Like Adande, I can’t see the club making it past this season. Unlike the old Forum club, it’s located too far away from the court and unless Nazarian has an incredibly forgivening handshake deal with Staples owner and operator AEG, you wonder how he can generate enough revenue to keep the concept going. (Despite Goose bottled @ $400 a throw.)

That said, with AEG Chief Tim Leiweke firmly behind the project, I’m guessing the building may take an annual loss just to keep the club in operation. In Adande’s piece, Leiweke gives off the impression that he’s just as interested in having something at Staples that other arenas don’t as he is the club as a viable business.

The club could also be a case study for the other arenas AEG plans to build and/or operate.

I have a connection, thanks to a very good friend, into the club. Will have a review sooner than later for you.

Leave a Reply