We find no fault in Formula One trying to sex up it’s image. The racing group is already on track to get Danica Patrick to join their ranks & add some cheesecake (maybe a small slice, but still). And now organizers of the British Grand Prix are raising the fox factor with the addition of Gemma Garrett.

CELEBRITY CRUNCH reports that the reigning Miss Great Britain has been named as the “face” of the British race. (It’s better than being named the face of a horse-breeding organization.) And Grand Prix officials are confident they made a grand pick by getting Gemma.

(More photos after the jump.)

Fans will be able to enjoy visions of Miss Garrett (not to be confused with Mrs. Garrett) for the next month or so, when the race takes place on Fourth of July weekend.

Looks like Gemma will be supplying the fireworks.