FRENCH TRY USING LOVE MUSCLE TO LURE BRIT VISITORS: The French website C’EST SO PARIS reports on a rather bizarre ad campaign recently launched by France’s Board of Tourism to lure Britons across the channel to the Rugby World Cup.
The print ad shows an all-male rugby scrum with various players involved in, ahem, rather amorous activities.
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The Paris-based website reports the “ad uses offbeat wit and the Rugby World Cup to show the world that Paris is also the capital of humour. The Paris region will be hosting several World Cup matches, including the final at the Stade de France.”
Offbeat? We were actually thinking the reverse of the word was a more appropriate description.
