Hollie McKay of FoxNews.com has a claim today that almost sounds like satire: CBS has been in “days of deliberations” over whether to run a gay male dating site Super Bowl ad that features men “making out.”
(Real thing or PR smear job on CBS?)
The 30-second spot shows two men excitedly watching the game, before their hands brush as they both reach into a bowl of chips. Suddenly, the two begin making out, much to the shock of a guy sitting close by.
Based on comments from the website and CBS, McKay’s report becomes a lot more dubious the more we read.
“ManCrunch requested the spot get reviewed anyway just in case another advertiser drops out and a spot becomes available, as often happens, and CBS agreed,” added the site’s rep.
ManCrunch officials said they believe CBS has no intention of airing a commercial for their gay dating service, “but do not want to officially ‘reject’ the spot out of fear there may be a backlash from gay advocacy groups.”
However, a representative from the network told Pop Tarts that advertising spots were still open, and was unsure where that comment originated.
“The ad is still under review, the process takes a little while,” a rep from CBS said. “We still have a lot of ads we have yet to review.”
ManCrunch’s submission is not the only controversial ad CBS has had to review this year. On Wednesday, the network announced that they had approved a pro-life commercial starring Florida quarterback Tim Tebow, funded by the conservative Christian group Focus on the Family, to air during the game.
This sounds more an attempt to smear CBS after the network approved the Tim Tebow anti-abortion ad than a genuine attempt to get a commercial aired during the Super Bowl telecast.
But with CBS painted into a corner after breaking its own ad standards, the network is less likely to reject any spot now out of hand.
CBS clearly broke its own rules about political advocacy ads in approving the anti-abortion spot, which I wrote about earlier. So in a way, the network really had this sort of unfortunate publicity coming.
(Dobson (right): Gay marriage will “destroy the earth”)
And while I have no interest in watching two gay men make out during the Super Bowl telecast, I’m just as reviled by one of the men who facilitated the Tebow ad: arch-Evangelist James Dobson.