There’s a reason Dan Snyder’s worth a trillion dollars: He’s willing to try anything if there’s a chance he’ll earn a few bucks. Sure, there have been plenty of misses: Deion Sanders, Bruce Smith, Marty Schottenheimer, Norv Turner, Steve Spurrier, Brandon Lloyd, Adam Archuleta, Six Flags, Cruise/Wagner Productions … well, you get the idea.
But Danny’s latest venture is a can’t-miss in much the same way that hiring a basement-dwelling blogger for Redskins.com just screams mainstream innovation: See-through shirts for the uninhibited fan.
From Dan Steinberg of D.C. SPORTS BOG:
…But then I saw the first PG-13 clothing item I’ve ever noticed on an official team online store, and this item suddenly took on a much sexier shade of burgundy. Most of the puns I’d like to use here would probably get me fired, but suffice it to say that someone seems to be particularly excited by the dawn of the NFL season. …
(And as a wise colleague of mine just noted, when we said we wanted more transparency out of the Redskins, this wasn’t exactly what we had in mind.)
Turkey’s done (and sixth-graders everywhere let out a disapproving groan).
Actually, I have no idea if this will be much of a seller — any self-respecting Skins fan wouldn’t wear this to the beach. That said, it’s much less embarrassing than, say, getting Archuleta-ed, even at 75 percent off.