The bad news for Rovell: He spent a considerable amount of time examining Nike’s business practices in Vietnam, where the company is the country’s single largest employer (we’re guessing Rovell next spent a considerable amount of time being examined by his friendly gastroenterologist after enduring local fare).
Here’s a trailer for the show:
To get that kind of access, you have to believe that Nike wasn’t expecting an ambush from seasoned sports business reporter Rovell. And the CNBCer does deliver a glowing report on the company, so it might be a good idea to lace up a little NKE on your eTrade account before the program airs tonight at 10pm ET.
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on Tuesday, February 12th, 2008 at 5:09 am and is filed under Sports Business , Video, Media .
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