Fake Twitter Account: Instructive Media Moment

Today a Twitter account was configured to look like it belonged to a reputable major market, print media sports reporter. A reporter who I’ve met and read for years. Extremely well-respected person in the industry.

We now know that Twitter account was fake.

As the Chris Henry story unfolded today, the fake account Tweeted inaccurate information about Henry’s condition.

More specifically, Gregg Rosenthal of NBC’s PRO FOOTBALL TALK reports: “a fake Twitter account led to multiple outlets from newspapers to major sports and news blogs to repeat information that Henry passed away.”

SbB was one of those sites and I apologize for the misinformation that was momentarily posted. I’m not going to identify the reporter unwittingly dragged into the situation nor dignify the person who set up the bogus account.

Because of fake accounts, Twitter as a legitimate news source was already on the wane. As it should be, considering what happened today. The days of reporting stories based on information from Twitter accounts is rapidly coming to a close.