ESPN Defends Berman Over Actions “Years Ago”

Michael David Smith of FANHOUSE reports today that he was contacted by ESPN spokesman Josh Krulewitz about the Chris Berman videos that have been widely circulated on the internet over the past week.

Chris Berman explodes on-set at ESPN

ESPN’s official statement, via Krulewitz: “The off air videos are now nearly a decade old and do not reflect his typical workplace demeanor, his relationships with co-workers, nor the contributions he has made to ESPN over many years. Chris has a tremendous connection with sports fans and his body of work should not be judged by a few minutes of unguarded language uttered years ago. We aren’t excusing the language used and will be emphasizing to our workforce the importance of using appropriate language in the workplace.

We’re shocked the folks at ESPN are responding to this publicly. From a PR standpoint, it’s probably the worst thing they could do UNLESS they know there are more videos coming (they probably don’t know, so this is a hedge, no doubt).

If the video well is now empty and ESPN hadn’t acknowledged anything, then no one would’ve care in a few weeks. But much like the Dana Jacobson debacle, ESPN is now giving the videos legs by recognizing them.

It is amusing though that the network is actually trying to whip up a defense for Berman’s off-air conduct. He said what he said on video. There’s no way around it.

We don’t think any less of Berman than before because of the clips. We fully imagined him being like that off-air. We worked in the sports broadcasting biz for 16 years and saw a lot worse.

3 comments

  1. Gravatarciafolla
    7:54 pm on February 12th, 2008

    I disagree on your point on the PR blunder. I actually work in the PR industry (in addition to attempting to start a sports blog, attempt being the operative word). Heading conflict off at the pass is never a bad thing. The videos are out there and the chatter is brewing, so why not engage with those audiences to attempt to quell some of what is being discussed? That being said, engaging in this conversation is not a PR blunder, but the manner in which ESPN did so certainly is. As you pointed out, ESPN made a mistake in condoning the action of Chris Berman. If it had came out publicly and said it does not condone his actions, and he will be dealt with accordingly, we might have a different story on our hands.

    Thanks,
    Chris Iafolla
    http://heardinthecheapseats.com/

  2. GravatarSignal to Noise
    9:31 pm on February 12th, 2008

    Really no different from what you see out of on-air talent in broadcasting — just a lot worse, and at a larger scale due to his celebrity (such as it is.)

    Every anchor and reporter has tantrums off air. It’s entertaining to see Berman as no different.

  3. GravatarBamBam
    2:14 am on February 13th, 2008

    Sometimes it is better to just ignore stuff. ESPN is now acting like they have rehabilitated Berman and will warn others. Sorry ESPN, but you can’t rehabilitate a$$hole out of somebody. Some people just have it built into them.

    Berman is a prima donna of the highest order. His act is tired.

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