ESPN Loses China Soccer Broadcast Rights Hoping To Gain Social Misfits

WORLDWIDE LEADER? NOT SO FAST MY FRIEND: DAILY VARIETY reports that “ESPN Star Sports”, a joint venture of Disney and Rupert Murdoch’s News Corp., has lost the lucrative rights to continue airing English Premier League soccer games in China.

ESPN Star Sports English Premier League


Instead, state-run *shock* Tiansheng TV has cut a three-year deal with the circuit - beating out ESPN Star Sports “for a reported $50M.”

On the bright side, ESPN still is looking to expand its operation in Asia, witness this Help Wanted post on the Star Sports website:

ESPN Star Sports Help Wanted


So if you live in Kuala Lumpur and always wanted a job where “you must be willing to work nights and weekends and stay longer when the match goes into overtime“, thank me later.