Dinosaur Dallas Media Readies Itself For Extinction

On September 16, 2010, I reported:

Today I learned from a source that the Black Eyed Peas will be the musical act that will play at halftime of the 2011 Super Bowl at Cowboys Stadium in Dallas.

Empty Newspaper Boxes

Today, the DALLAS MORNING NEWS reported the following byline-less story:

Black Eyed Peas to play Super Bowl XLV halftime show at Cowboys Stadium

11:13 AM CST on Thursday, November 18, 2010

From Staff Reports

The Black Eyed Peas will play the Super Bowl XLV halftime show at Cowboys Stadium in February, a source confirmed to the Dallas Morning News on Wednesday.

A spot playing at the Super Bowl is considered a highly coveted gig for musicians. Last year’s Super Bowl averaged 106.5 million viewers and peaked at about 114 million, making it the most watched show in U.S. TV history.

The Black Eyed Peas have a history with the NFL – the group performed at the league’s kickoff concert last year in Pittsburgh – and there had been rumors that they would be the headliners.

For such a notable local story, any idea why someone at the newspaper didn’t want to take credit for breaking the news?

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